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SM^SHER THE REACTION

Having made a lasting impression with her flawless solo debut 'beggars belief' last month, our admiration for sm^sher (aka Imogen Mason) has exponentially multiplied with the arrival of 'the reaction'. Self-described as "brash, relentless, and destructive," the unexpectedly industrial offering reveals an entirely different side of Mason's songwriting style as techno beats pulse punishingly beneath maxed-out synth bass and cool vocals. Interrupting the rhythm with left-field interludes and off-the-wall lyricism, the piece captures the essence of "trying to disrupt your reality and change your circumstances in the most dramatic way you can." Unashamedly extreme in its approach, standing in direct contrast to the subtly of her last offering, we're learning to expect the unexpected from sm^sher and the rest of her forthcoming LP pit of mine, set for release on the 15th of November via  Scrawl World Ltd (formerly SA Recordings). -Holly Mullineaux 

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